All Outputs (2)

The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor (2018)
Journal Article
Canavan, B., & McCamley, C. (2020). The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor. Journal of Business Research, 107, 222-230. https://doi.org/10.1016/j.jbusres.2018.12.005

Using the literature-in-marketing approach this study explores the transition said to be occurring in contemporary culture, society and philosophy between the waning postmodern and the ascendant post-postmodern. Research gauges a complex unfolding so... Read More about The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor.

Breakfast, Lunch and Dinner at Tiffany's: Existentialism and Consumption in Capote's Novella (2018)
Journal Article
Canavan, B. (2018). Breakfast, Lunch and Dinner at Tiffany's: Existentialism and Consumption in Capote's Novella. Marketing Theory, 18(4), 571-578. https://doi.org/10.1177/1470593117753982

Existentialism has been used within marketing to enrich understanding of consumer motivations and behaviour. Consumption may be used as a means of existential avoidance or