All Outputs (3)

Transforming community well-being through patients' lived experiences (2018)
Journal Article
Gallan, A. S., McColl-Kennedy, J. R., Barakshina, T., Figueiredo, B., Jefferies, J. G., Gollngofer, J., …Winklhofer, H. (2018). Transforming community well-being through patients' lived experiences. Journal of Business Research, 100, 376-391. https://doi.org/10.1016/j.jbusres.2018.12.029

The purpose of this article is to (1) explicate micro-to-meso linkages of well-being, (2) provide a theoretical framework to guide research on connecting patient experiences to community well-being, and (3) offer guidelines to policymakers. We develo... Read More about Transforming community well-being through patients' lived experiences.

Co-creating corporate brand identity with online brand communities: a managerial perspective (2018)
Journal Article
Essamri, A., McKechnie, S., & Winklhofer, H. (2019). Co-creating corporate brand identity with online brand communities: a managerial perspective. Journal of Business Research, 96, 366-375. https://doi.org/10.1016/j.jbusres.2018.07.015

Contemporary branding literature views brand identity as socially constructed through complex interactions between multiple stakeholders. Despite extant work on how brand communities and individuals contribute towards brand identity formation, our un... Read More about Co-creating corporate brand identity with online brand communities: a managerial perspective.

Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service (2018)
Journal Article
Temerak, M., Winklhofer, H., & Hibbert, S. (2018). Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service. Journal of Business Research, 88, https://doi.org/10.1016/j.jbusres.2018.03.029

Today’s communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but understanding of how customers use them is limited. This study compares personal and non-pers... Read More about Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service.