Political branding: a research agenda for political marketing
(2022)
Book Chapter
Pich, C. (2022). Political branding: a research agenda for political marketing. In B. I. Newman, & T. P. Newman (Eds.), A Research Agenda for Political Marketing (107-128). Edward Elgar Publishing. https://doi.org/10.4337/9781800377202.00014
This chapter adheres to four objectives. First, the chapter presents the different typologies of political brands and reflect on their strategic orientations [see STP catalogue]. Second, the chapter considers strategic political segmentation and diff... Read More about Political branding: a research agenda for political marketing.