Consumer motivations and cognitive structures behind quality food purchasing
(2011)
Book Chapter
Fotopoulos, C. V., Maglaras, G. C., & Pagiaslis, A. P. (2011). Consumer motivations and cognitive structures behind quality food purchasing. In A resilient European food industry in a challenging world (125-166). Nova Science Publishers
The present chapter presents a two-stage study which aims to depict the motivations and cognitive structures of quality food consumers through the use of the Means-End Chain (MEC) approach and laddering technique. Quality food entails both organic an... Read More about Consumer motivations and cognitive structures behind quality food purchasing.