Sustainability in Marketing
(2019)
Book Chapter
Heath, T., & McKechnie, S. (2019). Sustainability in Marketing. In K. Amaeshi, J. N. Muthuri, & C. Ogbechie (Eds.), Incorporating Sustainability in Management Education: An Interdisciplinary Approach (105-131). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-98125-3_6
This chapter presents a timely case for incorporating sustainability education as a key feature of marketing curricula. Heath and McKechnie in this chapter contextualize marketing education for sustainability within the changing higher education land... Read More about Sustainability in Marketing.