The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour
(2014)
Journal Article
Langley, T., Szatkowski, L., Lewis, S., McNeill, A., Gilmore, A., Salway, R., & Sims, M. (2014). The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour. Addiction, 109(6), https://doi.org/10.1111/add.12448
Aims To measure the impact of the suspension of tobacco control mass media campaigns in England in April 2010 on measures of smoking cessation behaviour. Design Interrupted time series design using routinely collected population-level dat... Read More about The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour.