Qualitative Investigation of the Novel Use of Shopping Loyalty Card Data in Medical Decision Making
(2023)
Book Chapter
Lang, A., Dolan, E., Tata, L., & Goulding, J. (2023). Qualitative Investigation of the Novel Use of Shopping Loyalty Card Data in Medical Decision Making. In M. Melles, A. Albayrak, & R. H. Goossens (Eds.), Convergence: Breaking Down Barriers Between Disciplines: Proceedings of the International Conference on Healthcare Systems Ergonomics and Patient Safety, HEPS2022. Springer. https://doi.org/10.1007/978-3-031-32198-6_11
This paper describes early results of a small qualitative study investigating the potential impact of shopping loyalty card data (SLCD) in the diagnostic pathway for ovarian cancer. There is early evidence that pharmaceutical products such as pain re... Read More about Qualitative Investigation of the Novel Use of Shopping Loyalty Card Data in Medical Decision Making.