Understanding Engagement in Transmedia Culture
(2019)
Book
Evans, E. (2019). Understanding Engagement in Transmedia Culture. London: Routledge. https://doi.org/10.4324/9781315208053
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience ‘engagement’ has become the key p... Read More about Understanding Engagement in Transmedia Culture.