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All Outputs (132)

A song and dance: Branded entertainment and mobile promotion (2011)
Journal Article
Grainge, P. (2012). A song and dance: Branded entertainment and mobile promotion. International Journal of Cultural Studies, 15(2), 165-180. https://doi.org/10.1177/1367877911416887

This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile techn... Read More about A song and dance: Branded entertainment and mobile promotion.

The politics of protest in newspaper campaigns: dissent, populism and the rhetoric of authenticity (2011)
Journal Article
Birks, J. (2011). The politics of protest in newspaper campaigns: dissent, populism and the rhetoric of authenticity. British Politics, 6(2), https://doi.org/10.1057/bp.2011.5

Newspaper campaigns embody newspaper’ most emphatic claims to speak for ‘the people’, and as such are generally regarded as populist. However, they can be oppositional, engaging in dissent of one sort or another, and often assume a certain amount of... Read More about The politics of protest in newspaper campaigns: dissent, populism and the rhetoric of authenticity.

Press protest and publics: the agency of publics in newspaper campaigns (2010)
Journal Article
Birks, J. (2010). Press protest and publics: the agency of publics in newspaper campaigns. Discourse and Communication, 4(1), https://doi.org/10.1177/1750481309353285

Campaign advocacy is a common but rarely researched practice in British tabloid journalism. Newspaper campaigns give an account of ‘public opinion’ to politicians, make explicit claims to speak for ‘the public’ and authentically represent them, and... Read More about Press protest and publics: the agency of publics in newspaper campaigns.

Elvis sings for the BBC: broadcast branding and digital media design (2010)
Journal Article
Grainge, P. (2010). Elvis sings for the BBC: broadcast branding and digital media design. Media, Culture and Society, 32(1), 45-61. https://doi.org/10.1177/0163443709350097

This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a pr... Read More about Elvis sings for the BBC: broadcast branding and digital media design.

The democratic role of campaign journalism: partisan representation and public participation (2009)
Journal Article
Birks, J. (2010). The democratic role of campaign journalism: partisan representation and public participation. Journalism Practice, 4(2), https://doi.org/10.1080/17512780903407437

Campaign journalism is a distinctive but under-researched form of editorialised news reporting that aims to influence politicians rather than inform voters. In this it diverges from liberal norms of social responsibility, but instead campaigning new... Read More about The democratic role of campaign journalism: partisan representation and public participation.

Trading Auntie: the exploitation and protection of intellectual property rights during the BBC’s monopoly years (2009)
Journal Article
Johnson, C. (2009). Trading Auntie: the exploitation and protection of intellectual property rights during the BBC’s monopoly years. New Review of Film and Television Studies, 7(4), https://doi.org/10.1080/17400300903307019

Most histories of British television date the emergence of a trade in programming to the mid- to late-1950s when recording technologies turned previously ephemeral programmes into exchangeable goods and ITV brought a commercial impetus to British bro... Read More about Trading Auntie: the exploitation and protection of intellectual property rights during the BBC’s monopoly years.

“Be patient, dear mother … wait for me”: the neo-infirmity film, female illness and contemporary cinema (2009)
Journal Article
Gallagher, M. (2009). “Be patient, dear mother … wait for me”: the neo-infirmity film, female illness and contemporary cinema. Feminist Media Studies, 9(2), https://doi.org/10.1080/14680770902814868

In social reality, illness and death occur in myriad ways, yet Hollywood films have historically preferred spectacular, violent death over realist depictions of the terminal stages of life. Yet an ever-growing number of popular films, which I term ne... Read More about “Be patient, dear mother … wait for me”: the neo-infirmity film, female illness and contemporary cinema.

Musical modernity and contested commemoration at the festival of remembrance, 1923-1927 (2009)
Journal Article
Mansell, J. G. (2009). Musical modernity and contested commemoration at the festival of remembrance, 1923-1927. Historical Journal, 52(2), 433-454. https://doi.org/10.1017/S0018246X09007535

This article makes the case for incorporating music into the history of war commemoration in 1920s Britain by examining John Foulds's A World Requiem , performed at the British Legion's first Festivals of Remembrance at the Royal Albert Hall between... Read More about Musical modernity and contested commemoration at the festival of remembrance, 1923-1927.

Tele-branding in TVIII: the network as brand and the programme as brand (2007)
Journal Article
Johnson, C. (2007). Tele-branding in TVIII: the network as brand and the programme as brand. New Review of Film and Television Studies, 5(1), https://doi.org/10.1080/17400300601140126

In the era of TVIII, characterized by deregulation, multimedia conglomeration, expansion and increased competition, branding has emerged as a central industrial practice. Focusing on the case of HBO, a particularly successful brand in TVIII, this art... Read More about Tele-branding in TVIII: the network as brand and the programme as brand.