Tourist Choice Processing: Evaluating Decision Rules and Methods of Their Measurement
(2016)
Journal Article
Li, C., McCabe, S., & Song, H. (2017). Tourist Choice Processing: Evaluating Decision Rules and Methods of Their Measurement. Journal of Travel Research, 56(6), 699-711. https://doi.org/10.1177/0047287516663651
A detailed understanding of decision rules is essential in order to better explain consumption behavior, yet the variety of decision rules used have been somewhat neglected in tourism research. This study adopts an innovative method, greedoid analysi... Read More about Tourist Choice Processing: Evaluating Decision Rules and Methods of Their Measurement.