Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference - estimation approach
(2016)
Journal Article
Li, C., McCabe, S., & Li, X. (2017). Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference - estimation approach. Journal of Destination Marketing and Management, 6(3), 267-275. https://doi.org/10.1016/j.jdmm.2016.09.004
Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint a... Read More about Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference - estimation approach.