Information richness and trust in V-commerce: implications for services marketing
(2017)
Journal Article
Purpose: The potential for e-commerce is limited by a trust deficit when traders do not interact in a physical, bricks-and-mortar context. The theory of information richness posits that equivocal interactions, such as ones requiring trust, can be fac... Read More about Information richness and trust in V-commerce: implications for services marketing.