Understanding the effects of physical experience and information integration on consumer use of online to offline commerce
(2019)
Journal Article
Online to Offline (O2O) commerce commands intense attention from both academic and practical fields, but the unique features of O2O commerce and how these features affect consumer use of O2O commerce remain unclear. Based on an analysis of the featur... Read More about Understanding the effects of physical experience and information integration on consumer use of online to offline commerce.