A Critical Overview of Social Marketing in Asia
(2021)
Journal Article
Pang, B., Deshpande, S. A., Nguyen, T., Kim, J., Almosa, Y. A., Arif, A., …Yousef, M. (2021). A Critical Overview of Social Marketing in Asia. Social Marketing Quarterly, 27(4), 302-323. https://doi.org/10.1177/15245004211053847
Background: Social marketing has been used in Asia to combat various social issues (Deshpande & Lee, 2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited. The focus of the Artic... Read More about A Critical Overview of Social Marketing in Asia.