Sustaining behavioural change: the power of positive emotions
(2017)
Journal Article
Samanthika Gallage, H. P., Heath, T., & Tynan, C. (2017). Sustaining behavioural change: the power of positive emotions. Advances in Consumer Research, 45,
This study explores emotions experienced by consumers who give up excessive drinking and considers how these emotions help consumers to sustain their healthy consumption behaviours. Current studies mostly focus on changing risky consumption behaviour... Read More about Sustaining behavioural change: the power of positive emotions.