All Outputs (5)

Communicating value to enhance service visualization (2018)
Journal Article

Purpose – This study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness. Design/methodology/approach – Banking advertisements, incorporatin... Read More about Communicating value to enhance service visualization.

The development of responsible & sustainable business practice: value, mind-sets, business-models (2018)
Journal Article

The main goal of this Special Issue (SI) of the Journal of Business Ethics is to explore the changes in values and mind-sets that are required for new, sustainable and ethical business models and consumption practices to flourish. Notable manifestati... Read More about The development of responsible & sustainable business practice: value, mind-sets, business-models.

Sharing vocabularies: towards horizontal alignment of values-driven business functions (2018)
Journal Article

This paper highlights the emergence of different ‘vocabularies’ that describe various values-driven business functions within large organisations and argues for improved horizontal alignment between them. We investigate two established functions that... Read More about Sharing vocabularies: towards horizontal alignment of values-driven business functions.

Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service (2018)
Journal Article

Today’s communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but understanding of how customers use them is limited. This study compares personal and non-pers... Read More about Facilitating customer adherence to complex services through multi-interface interactions: the case of a weight loss service.

The Never-Ending Story: Discursive Legitimation in Social Media Dialogue (2018)
Journal Article

© The Author(s) 2018. This paper explores the dialogical dimensions of discursive legitimation in social media sites to understand how organisations produce knowledge of legitimacy in concert with their stakeholders. Drawing on the dialogical theorie... Read More about The Never-Ending Story: Discursive Legitimation in Social Media Dialogue.