From Idents to Influencers: The promotional screen industries
(2021)
Book Chapter
Grainge, P. (2021). From Idents to Influencers: The promotional screen industries. In The Routledge Companion to Media Industries (363-371). London: Routledge. https://doi.org/10.4324/9780429275340-36
This chapter examines the role of the promotional screen industries, a fluid configuration of companies, agencies, and intermediaries that produce audiovisual marketing content for media and consumer brands, corporations, universities, governments, c... Read More about From Idents to Influencers: The promotional screen industries.