Challenges of using personal data to drive personalised electronic programme guides
(2017)
Conference Proceeding
Sailaja, N., Crabtree, A., & Stenton, P. (2017). Challenges of using personal data to drive personalised electronic programme guides.
Media researchers are adopting personalisation in diverse ways to deliver increasingly context-sensitive and customised media experiences. This paper explores user attitudes towards a personalised Electronic Programme Guide which tailors media recomm... Read More about Challenges of using personal data to drive personalised electronic programme guides.