Contagion and learning in business networks
(2016)
Journal Article
Peters, L. D., Pressey, A. D., & Johnston, W. J. (2017). Contagion and learning in business networks. Industrial Marketing Management, 61, 43-54. https://doi.org/10.1016/j.indmarman.2016.06.011
The purpose of this study is to examine network learning through the application of contagion theories. The transmission of knowledge, sharing of resources, and facilitation of learning through contagion has interested both business-to-business and e... Read More about Contagion and learning in business networks.