Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective
(2021)
Journal Article
Zhang, L., Wu, L., Huang, L., & Zhang, Y. (2021). Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1972440
Omni-channel strategy can be a powerful mechanism through which successful implementing organisations achieve higher levels of resilience to better survive disruptions. However, such potential benefits have been overlooked in existing literature with... Read More about Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective.