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The influence of collaboration and culture on the IKEA effect: Does cocreation alter perceptions of value in British and Indian children? (2022)
Journal Article

Creating objects can increase our evaluation of them, even when we compare them to physically identical copies (IKEA effect). Here we evaluate the influence of collaboration on the IKEA effect in two societies – the UK and India. 128 5-to-6-year-old... Read More about The influence of collaboration and culture on the IKEA effect: Does cocreation alter perceptions of value in British and Indian children?.