All Outputs (3)

‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse (2016)
Journal Article

This study critically examines the multimodal discourses of baby-feeding practices in contemporary health promotion in the UK. Comparing two parallel texts from the ongoing Start4life campaign (one dedicated to breastfeeding, the other to bottle/form... Read More about ‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse.

Just plain Wronga? A multimodal critical analysis of online payday loan discourse (2016)
Journal Article

Payday loans constitute one of the most rapidly expanding and controversial forms of consumer lending today. Payday lending – the selling of high-interest, short-term credit – has thrived in the wake of the decline of the traditional high street bank... Read More about Just plain Wronga? A multimodal critical analysis of online payday loan discourse.

‘Am I anorexic?’ Weight, eating and discourses of the body in online adolescent health communication (2016)
Journal Article

This article explores the communicative choices of adolescents seeking advice from an internet-based health forum run by medical professionals. Techniques from the disciplines of sociolinguistics and corpus linguistics are integrated to examine the s... Read More about ‘Am I anorexic?’ Weight, eating and discourses of the body in online adolescent health communication.