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All Outputs (11)

Emotional distress with dementia: a systematic review using corpus‐based analysis and metaethnography (2018)
Journal Article

Objective: More understanding is needed about the emotional experiences of dementia from the perspective of the individual. This understanding can then inform the provision of health care to meet individual needs. This systematic review aimed to pres... Read More about Emotional distress with dementia: a systematic review using corpus‐based analysis and metaethnography.

‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse (2016)
Journal Article

This study critically examines the multimodal discourses of baby-feeding practices in contemporary health promotion in the UK. Comparing two parallel texts from the ongoing Start4life campaign (one dedicated to breastfeeding, the other to bottle/form... Read More about ‘Off to the best start’? A multimodal critique of breast and formula feeding health promotional discourse.

‘Am I anorexic?’ Weight, eating and discourses of the body in online adolescent health communication (2016)
Journal Article

This article explores the communicative choices of adolescents seeking advice from an internet-based health forum run by medical professionals. Techniques from the disciplines of sociolinguistics and corpus linguistics are integrated to examine the s... Read More about ‘Am I anorexic?’ Weight, eating and discourses of the body in online adolescent health communication.

Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion (2014)
Journal Article

This study critically examines the ways in which the nationwide Diabetes UK/Tesco public health promotion campaign (2013-2014) sought to raise awareness of Type 2 diabetes. Conducting a multimodal critical discourse analysis of six campaign images, w... Read More about Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion.