All Outputs (2)

Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion (2014)
Journal Article

This study critically examines the ways in which the nationwide Diabetes UK/Tesco public health promotion campaign (2013-2014) sought to raise awareness of Type 2 diabetes. Conducting a multimodal critical discourse analysis of six campaign images, w... Read More about Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion.

Spelling errors and keywords in born-digital data: a case study using the Teenage Health Freak Corpus (2014)
Journal Article

The abundance of language data that is now available in digital form, and the rise of distinct language varieties that are used for digital communication, means that issues of non-standard spellings and spelling errors are, in future, likely to becom... Read More about Spelling errors and keywords in born-digital data: a case study using the Teenage Health Freak Corpus.