Exploring young voter engagement and journey mapping across political events
(2023)
Journal Article
Poorrezaei, M., Pich, C., Armannsdottir, G., Branco-Illodo, I., & Harvey, J. (2023). Exploring young voter engagement and journey mapping across political events. International Journal of Market Research, 65(5), 532-565. https://doi.org/10.1177/14707853231151890
This interdisciplinary study aims to explore the lived experiences and engagement of young voters from a customer journey perspective. To achieve this, the present study investigates voter engagement journey with various political events (2015 UK Gen... Read More about Exploring young voter engagement and journey mapping across political events.