Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
(2018)
Journal Article
Pich, C., Harvey, J., Armannsdottir, G., Poorrezaei, M., Branco-Illodo, I., & Kincaid, A. (2018). Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60(6), 589-610. https://doi.org/10.1177/1470785318793260
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union. Using the marketing concept of engagement, we examine how young voters engaged cognit... Read More about Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum.