Instagram as an External Enabler: The Roles and Mechanisms that Shape Entrepreneurial Activity
(2024)
Journal Article
James Carter, C., Noke, H., & Manninen, K. (2024). Instagram as an External Enabler: The Roles and Mechanisms that Shape Entrepreneurial Activity. Academy of Management Proceedings, 2024(1), https://doi.org/10.5465/AMPROC.2024.19454abstract
This paper explores Instagram as an external enabler of social media entrepreneurship, adopting a process-oriented approach for examining how and when enabling mechanisms are activated to enhance entrepreneurial outcomes for platform users. While pri... Read More about Instagram as an External Enabler: The Roles and Mechanisms that Shape Entrepreneurial Activity.