Dr CHRISTOPHER CARTER CHRISTOPHER.CARTER@NOTTINGHAM.AC.UK
ASSISTANT PROFESSOR IN ENTREPRENEURSHIP AND INNOVATION
Instagram as an External Enabler: The Roles and Mechanisms that Shape Entrepreneurial Activity
James Carter, Chris; Noke, Hannah; Manninen, Kadja
Authors
Dr HANNAH NOKE hannah.noke@nottingham.ac.uk
ASSOCIATE PROFESSOR
Kadja Manninen
Abstract
This paper explores Instagram as an external enabler of social media entrepreneurship, adopting a process-oriented approach for examining how and when enabling mechanisms are activated to enhance entrepreneurial outcomes for platform users. While prior literature indicates that social media technologies play an increasingly influential role in shaping entrepreneurial activity, the precise nature of this relationship has received little empirical attention to date. Using semi-structured interview data from 15 case studies of social media entrepreneurs, we find that Instagram embodies many of the enabling mechanisms proposed by the External Enabler (EE) framework, but that the venture triggering role requires modification, and two novel mechanisms merit future consideration: "Market engagement" and "Resource collaboration". Additionally, mechanisms are observed across all stages of the entrepreneurial process, with some exerting a particularly prominent role in shaping both markets and products/services through the platform. We highlight various implications for entrepreneurship education and platform design.
Citation
James Carter, C., Noke, H., & Manninen, K. (2024). Instagram as an External Enabler: The Roles and Mechanisms that Shape Entrepreneurial Activity. Academy of Management Proceedings, 2024(1), https://doi.org/10.5465/AMPROC.2024.19454abstract
| Journal Article Type | Other |
|---|---|
| Acceptance Date | Mar 28, 2024 |
| Online Publication Date | Jul 9, 2024 |
| Publication Date | Jul 9, 2024 |
| Deposit Date | Feb 3, 2025 |
| Journal | Academy of Management Proceedings |
| Print ISSN | 0065-0668 |
| Electronic ISSN | 2151-6561 |
| Publisher | Academy of Management |
| Peer Reviewed | Peer Reviewed |
| Volume | 2024 |
| Issue | 1 |
| DOI | https://doi.org/10.5465/AMPROC.2024.19454abstract |
| Keywords | External enabler; Social media entrepreneurship; Social media, Instagram 2 |
| Public URL | https://nottingham-repository.worktribe.com/output/45035066 |
| Publisher URL | https://journals.aom.org/doi/abs/10.5465/AMPROC.2024.19454abstract |
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