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Social media and the future of creativity at work

Carter, Chris James


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Assistant Professor in Entrepreneurship and Innovation


Lee Martin

Nick Wilson


Over the last decade social media have played an increasingly prevalent role in work-related creativity, whether enabling employees to shape their career paths via the phenomenon of personal branding or laying the groundwork for the emergent gig economy. However, the social web has also brought challenges for individual creative expression in the form of employee surveillance, reputational risk, and information overload. Drawing from the creativity literature and the burgeoning field of social media research, this chapter considers the future of creativity at work by critically examining three key arguments relating to these social technologies: that they have had a democratizing effect on access to knowledge and information, that they provide the individual freedom necessary for creative expression, and that they have enhanced agency and control over when and how creative labour is remunerated. In doing so, the chapter outlines existing tensions in the literature and, subsequently, areas with considerable potential for future research.

Online Publication Date Jul 18, 2018
Publication Date Jul 19, 2018
Deposit Date Dec 11, 2018
Publisher Palgrave Macmillan
Pages 543-562
Book Title Palgrave handbook of creativity at work
Chapter Number 26
ISBN 9783319773490
Keywords Creativity; Work; Social media
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