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From venture idea to venture formation: the role of sensemaking, sensegiving and sense receiving

Hoyte, C.; Noke, H.; Mosey, S.; Marlow, S.


C. Hoyte

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Associate Professor

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Professor of Entrepreneurship & Innovation

Professor of Entrepreneurship and Innovation


This article explores the sensemaking processes entrepreneurs use when transitioning between venture ideas and venture formation. Adopting a sensemaking/sensegiving approach and utilising an interpretivist methodology, we use sensemaking to analyse the entrepreneurial journey of four diverse entrepreneurs. In so doing, we make three contributions: first, we locate the early stages of the entrepreneurial context as a primary site where sensemaking occurs as entrepreneurs deal with the differences between expectations and reality. Second, we show how sensemaking occurs when entrepreneurs build a causal map of the problem they wish to address and how social exchanges are crucial as entrepreneurs then refine that idea with other sensegivers. Finally, we extend scholarly understanding through explaining the ways in which sensemaking, sensegiving and sense receiving contribute to the entrepreneurs' decision to act and create a new venture.


Hoyte, C., Noke, H., Mosey, S., & Marlow, S. (2019). From venture idea to venture formation: the role of sensemaking, sensegiving and sense receiving. International Small Business Journal, 37(3), 268-288.

Journal Article Type Article
Acceptance Date Dec 3, 2018
Online Publication Date Jan 3, 2019
Publication Date 2019-05
Deposit Date Dec 17, 2018
Publicly Available Date Dec 17, 2018
Journal International Small Business Journal: Researching Entrepreneurship
Print ISSN 0266-2426
Electronic ISSN 1741-2870
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 37
Issue 3
Pages 268-288
Keywords Business and International Management
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