All Outputs (2)

The reception of public health messages during the COVID-19 pandemic (2022)
Journal Article
McClaughlin, E., Vilar-Lluch, S., Parnell, T., Knight, D., Nichele, E., Adolphs, S., …Schiazza, G. (2023). The reception of public health messages during the COVID-19 pandemic. Applied Corpus Linguistics, 3(1), Article 100037. https://doi.org/10.1016/j.acorp.2022.100037

Understanding the reception of public health messages in public-facing communications is of key importance to health agencies in managing crises, pandemics, and other health threats. Established public health communications strategi... Read More about The reception of public health messages during the COVID-19 pandemic.

Donkey Discourse: Corpus Linguistics and Charity Communications for Improved Animal Welfare (2022)
Journal Article
McClaughlin, E., Clancy, C., & Cooke, F. (2022). Donkey Discourse: Corpus Linguistics and Charity Communications for Improved Animal Welfare. Applied Corpus Linguistics, 2(2), Article 100019. https://doi.org/10.1016/j.acorp.2022.100019

A corpus linguistic approach has been applied to examine the representation of donkeys in public discourses for an international equid welfare charity (The Donkey Sanctuary) with a view to improving the British public's understanding of the roles of... Read More about Donkey Discourse: Corpus Linguistics and Charity Communications for Improved Animal Welfare.