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All Outputs (7)

Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing? (2022)
Journal Article

Marketing is a core business function in commercial companies but is also frequently used by not-for-profit organisations. Marketing focuses on understanding what people value to make choices about engaging with a product or service: a concept also k... Read More about Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?.

The fool, the hero, and the sage: narratives of non-consumption as role distance from an urban consumer-self (2018)
Journal Article

One fruitful perspective with which to think differently about the consuming subject in affluent capitalist societies can be found in the field of non-consumption. Whilst ‘choices’ not to buy, own and use are often tacit in analyses of social class d... Read More about The fool, the hero, and the sage: narratives of non-consumption as role distance from an urban consumer-self.