All Outputs (2)

The Power of Arts-Based Film Interventions to Encourage Black Blood Donors (2024)
Journal Article

Background: Blood services must consider innovative ways to encourage more Black people to donate to enhance the efficacy of treatments. We evaluate how two innovative arts-based approaches (co-designed and locally produced films and a large-scale Ma... Read More about The Power of Arts-Based Film Interventions to Encourage Black Blood Donors.

The importance of need‐altruism and kin‐altruism to blood donor behaviour for black and white people (2024)
Journal Article

Background Need-altruism (a preference to help people in need) and kin-altruism (a preference to help kin over non-kin) underlie two hypotheses for voluntary blood donation: (i) Need-altruism underlies motivations for volunteer blood donation and (i... Read More about The importance of need‐altruism and kin‐altruism to blood donor behaviour for black and white people.