Capturing cultural differences between UK and Malaysian drivers to inform the design of in-vehicle navigation systems
(2017)
Journal Article
Large, D. R., Burnett, G., & Mohd-Hasni, Y. (in press). Capturing cultural differences between UK and Malaysian drivers to inform the design of in-vehicle navigation systems
Attending to cultural diversity is important for products and technology intended for global placement, such as automobiles, yet many products (and associated interfaces) lack genuine cultural differentiation. For example, in-vehicle navigation syste... Read More about Capturing cultural differences between UK and Malaysian drivers to inform the design of in-vehicle navigation systems.