A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements
(2023)
Journal Article
Background Social Media Influencers (SMIs) are a fashionable way of marketing products by creating electronic word-of-mouth (e-WOM) on social media. The marketing of complementary and alternative medicines (CAMs) by SMIs is becoming increasingly pop... Read More about A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements.