All Outputs (3)

'A huge political experiment' - exploring the political brand positioning of political parties in Jersey from an internal-external perspective (2024)
Journal Article

A political brand aims to project a differentiated and identifiable position in the minds of voters. However, there is limited understanding on the envisaged and realised positioning of political 'party' brands particularly in under-explored contexts... Read More about 'A huge political experiment' - exploring the political brand positioning of political parties in Jersey from an internal-external perspective.

A proposed brand architecture model for UK fashion brands (2024)
Journal Article

Corporate brand identity is becoming a strategic issue in the UK fashion industry, as it is complex and constantly under pressure to differentiate. Fashion brands are expanding through a range of channels and rapidly changing takeovers, and it is unc... Read More about A proposed brand architecture model for UK fashion brands.

Young Voters’ Engagement: A Customer Journeys Perspective (2024)
Journal Article

This interdisciplinary study aims to explore the lived experiences and engagement of young voters from a customer journey perspective. To achieve this, the present study investigates voter engagement journey with various political events (2015 UK Gen... Read More about Young Voters’ Engagement: A Customer Journeys Perspective.