'A huge political experiment' - exploring the political brand positioning of political parties in Jersey from an internal-external perspective
(2024)
Journal Article
A political brand aims to project a differentiated and identifiable position in the minds of voters. However, there is limited understanding on the envisaged and realised positioning of political 'party' brands particularly in under-explored contexts... Read More about 'A huge political experiment' - exploring the political brand positioning of political parties in Jersey from an internal-external perspective.