All Outputs (2)

'The personal touch': Campaign personalisation in Britain (2021)
Journal Article
Townsley, J., Trumm, S., & Milazzo, C. (2022). 'The personal touch': Campaign personalisation in Britain. British Journal of Politics and International Relations, 24(4), 702–722. https://doi.org/10.1177/13691481211044646

Parliamentary candidates face choices about the extent to which they personalise their election campaigns. They must strike a balance between promoting their party's message and their own personal appeal, and they must decide how much effort to inves... Read More about 'The personal touch': Campaign personalisation in Britain.

Who Votes by Post? Understanding the Drivers of Postal Voting in the 2019 British General Election (2021)
Journal Article
Townsley, J., Turnbull-Dugarte, S. J., Trumm, S., & Milazzo, C. (2023). Who Votes by Post? Understanding the Drivers of Postal Voting in the 2019 British General Election. Parliamentary Affairs, 76(1), 43-61. https://doi.org/10.1093/pa/gsab049

While most voters in democratic countries still cast their ballot on election day, the proportion of the electorate which opts for postal voting has been steadily, and often dramatically, increasing. This transformation in electoral politics, however... Read More about Who Votes by Post? Understanding the Drivers of Postal Voting in the 2019 British General Election.