The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor
(2018)
Journal Article
Using the literature-in-marketing approach this study explores the transition said to be occurring in contemporary culture, society and philosophy between the waning postmodern and the ascendant post-postmodern. Research gauges a complex unfolding so... Read More about The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor.