Riding the wave of fashion rental: The role of power structures and green advertising
(2022)
Journal Article
Zhang, L., Zhang, Y., & Chutani, A. (2022). Riding the wave of fashion rental: The role of power structures and green advertising. Transportation Research Part E: Logistics and Transportation Review, 168, Article 102946. https://doi.org/10.1016/j.tre.2022.102946
In recent years, the rise in the collaborative consumption of fashion products has propelled many fashion brands to tap into rental markets and offer rental services. Although many studies have investigated consumer perceptions and attitudes toward f... Read More about Riding the wave of fashion rental: The role of power structures and green advertising.