Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making
(2020)
Journal Article
We develop the concept of exogenous cognition (ExC) as a specific manifestation of an external cognitive system (ECS). Exogenous cognition describes the technological and algorithmic extension of (and annexation of) cognition in a consumption context... Read More about Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making.