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When the relatively poor prosper: the Underdog Effect on charitable donations (2018)
Journal Article
Bradley, A., Lawrence, C., & Ferguson, E. (2018). When the relatively poor prosper: the Underdog Effect on charitable donations. Nonprofit and Voluntary Sector Quarterly, doi:10.1177/0899764018794305. ISSN 0899-7640

In fundraising, it is common for the donor to see how much a charity has received so far. What is the impact of this information on a) how much people choose to donate and b) which charity they choose to donate to? Conditional cooperation suggests th... Read More

Does observability affect prosociality? (2018)
Journal Article
Bradley, A., Lawrence, C., & Ferguson, E. (2018). Does observability affect prosociality?. Proceedings of the Royal Society B: Biological Sciences, 285(1875), doi:10.1098/rspb.2018.0116

The observation of behaviour is a key theoretical parameter underlying a number of models of prosociality. However, the empirical findings showing the effect of observability on prosociality are mixed. In this meta-analysis, we explore the boundary c... Read More