Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy

Leyshon, Andrew; Thrift, Nigel; Crewe, Louise; French, Shaun; Webb, Peter

Abstract

This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alternative way of funding projects caused by the more cautious investments of record companies, and is the latest development here firms and companies have sought to harness the affect and emotions of fans. However, although crowdfunding may tap new sources of money, the process is not without its costs, both in terms of the demands placed on its users and of being able to navigate a system that requires reserves of social, cultural and financial capital.

Citation

Leyshon, A., Thrift, N., Crewe, L., French, S., & Webb, P. (2016). Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy. In B. J. Hracs, M. Seman, & T. E. Virani (Eds.), The production and consumption of music in the digital age (248-262). London: Routledge

• Acceptance Date: Aug 31, 2015
• Publication Date: Apr 21, 2016
• Deposit Date: Aug 9, 2018
• Publicly Available Date: Aug 9, 2018
• Publisher: Routledge
• Pages: 248-262
• Book Title: The production and consumption of music in the digital age
• Chapter Number: 18
• ISBN: 978-1-138-85165-8
• Keywords: fans, affect, production, consumption, music industry, crowdfunding, Kickstarter, crisis, business models, software, coding, performance, copyright, intellectual property rights, audiences, value, money, financial system, streaming, Spotify, Apple, P2P ne
• Public URL: https://nottingham-repository.worktribe.com/output/985726
• Publisher URL: https://www.taylorfrancis.com/books/e/9781317529651/chapters/10.4324%2F9781315724003-30
• Related Public URLs: https://www.routledge.com/The-Production-and-Consumption-of-Music-in-the-Digital-Age/Hracs-Seman-Virani/p/book/9781138851658