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Bread stories: understanding the drivers of bread consumption for digital food customisation

Pantidi, Nadia; Selinas, Paris; Flintham, Martin; Baurley, Sharon; Rodden, Tom

Authors

Nadia Pantidi nadia.pantidi@ucc.ie

Paris Selinas paris.selinas@rca.ac.uk

Martin Flintham martin.flintham@nottingham.ac.uk

Sharon Baurley sharon.baurley@rca.ac.uk

Tom Rodden tom.rodden@nottingham.ac.uk



Abstract

Consumer demand for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people’s practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms.

Publication Date Nov 29, 2017
Peer Reviewed Peer Reviewed
APA6 Citation Pantidi, N., Selinas, P., Flintham, M., Baurley, S., & Rodden, T. (2017). Bread stories: understanding the drivers of bread consumption for digital food customisation
Publisher URL https://dl.acm.org/citation.cfm?id=3152788
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf
Additional Information Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed
for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be
honored. For all other uses, contact the owner/author(s).

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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