Bread stories: understanding the drivers of bread consumption for digital food customisation

Pantidi, Nadia; Selinas, Paris; Flintham, Martin; Baurley, Sharon; Rodden, Tom

Abstract

Consumer demand for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people’s practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms.

Citation

Pantidi, N., Selinas, P., Flintham, M., Baurley, S., & Rodden, T. (2017). Bread stories: understanding the drivers of bread consumption for digital food customisation.

• Conference Name: 29th Australian Conference on Human-Computer Interaction (OzCHI 2017)
• End Date: Dec 1, 2017
• Acceptance Date: Sep 7, 2017
• Publication Date: Nov 29, 2017
• Deposit Date: Oct 30, 2017
• Publicly Available Date: Nov 29, 2017
• Peer Reviewed: Peer Reviewed
• Public URL: https://nottingham-repository.worktribe.com/output/897533
• Publisher URL: https://dl.acm.org/citation.cfm?id=3152788
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