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Privacy concerns arising from internet service personalization filters

Koene, Ansgar; Perez, Elvira; Carter, Christopher J.; Statache, Ramona; Adolphs, Svenja; O’Malley, Claire; Rodden, Tom; McAuley, Derek


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Assistant Professor in Entrepreneurshipand Innovation

Ramona Statache

Professor of English Language and Linguistics

Claire O’Malley

Professor of Computer Science

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Professor of Digital Economy


Personal service customization, or personalization, is one of the core tools that are being used by on-line providers of information services such as search engines, social media, news sites and product recommender systems to optimize the individual user experience in hopes of attracting and keeping users. In this paper we will examine the user profile models that are used to achieve this information personalization. From a citizen centric perspective, our concerns focus on the degree of privacy intrusion that is implicitly required to determine the parameter settings of the information filter profile and the ethical implications of the personal behavior predicting properties of the user model itself.


Koene, A., Perez, E., Carter, C. J., Statache, R., Adolphs, S., O’Malley, C., …McAuley, D. (2015). Privacy concerns arising from internet service personalization filters. Computers and Society, 45(3),

Journal Article Type Article
Acceptance Date May 9, 2015
Publication Date Sep 7, 2015
Deposit Date Feb 26, 2018
Publicly Available Date Feb 26, 2018
Journal Computers and Society
Print ISSN 0095-2737
Electronic ISSN 0095-2737
Publisher Association for Computing Machinery (ACM)
Peer Reviewed Peer Reviewed
Volume 45
Issue 3
Keywords Personalization; Behavior profiles; Information filtering; position paper
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Copyright Statement Copyright information regarding this work can be found at the following address:
Additional Information © ACM, 2015. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in ACM SIGCAS Computers and Society - Special Issue on Ethicomp Homepage archive Volume 45 Issue 3, September 2015 Pages 167-171


AK_Ethicomp2015_PrivacyConcernsInternetPersonalizationFilters.pdf (202 Kb)

Copyright Statement
Copyright information regarding this work can be found at the following address:

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