Making sense of tourists' photographs using canonical variate analysis

Balomenou, Nika; Garrod, Brian; Georgiadou, Andri

Abstract

© 2017 Elsevier Ltd Tourists' photographs can serve as a rich database for researchers wishing to study tourists' perceptions and attitudes towards destinations. Such data can also be useful in examining how tourists behave, where, when, with whom and why. Many researchers favour the qualitative analysis of such data, which requires the use either of relatively small numbers of photographs or a considerable expense of researcher time and effort to undertake. Much of this process is speculative, in that it involves working with variables which may or may not prove to be significant in addressing the hypotheses chosen for the research. This paper recommends the use of a preliminary phase of research in which a quantitative approach is used to reduce the number of variables needing to be coded. Canonical variate analysis is suggested as an appropriate tool for achieving this. Case study results are presented to demonstrate the utility of this approach.

Citation

Balomenou, N., Garrod, B., & Georgiadou, A. (2017). Making sense of tourists' photographs using canonical variate analysis. Tourism Management, 61, 173-179. https://doi.org/10.1016/j.tourman.2017.02.010

• Journal Article Type: Article
• Acceptance Date: Feb 9, 2017
• Online Publication Date: Feb 20, 2017
• Publication Date: 2017-08
• Deposit Date: Apr 28, 2020
• Journal: Tourism Management
• Print ISSN: 0261-5177
• Electronic ISSN: 1879-3193
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 61
• Pages: 173-179
• DOI: https://doi.org/10.1016/j.tourman.2017.02.010
• Public URL: https://nottingham-repository.worktribe.com/output/4353502
• Publisher URL: https://www.sciencedirect.com/science/article/pii/S0261517717300365?via%3Dihub