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Does online salience predict charitable giving? Evidence from SMS text donations

Perroni, Carlo; Scharf, Kimberley; Talavera, Oleksandr; Vi, Linh

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Authors

Carlo Perroni

Oleksandr Talavera

Linh Vi



Abstract

We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.

Citation

Perroni, C., Scharf, K., Talavera, O., & Vi, L. (2022). Does online salience predict charitable giving? Evidence from SMS text donations. Journal of Economic Behavior and Organization, 197, 134-149. https://doi.org/10.1016/j.jebo.2022.02.015

Journal Article Type Article
Acceptance Date Feb 14, 2022
Online Publication Date Mar 18, 2022
Publication Date May 1, 2022
Deposit Date Oct 29, 2024
Publicly Available Date Oct 30, 2024
Journal Journal of Economic Behavior & Organization
Print ISSN 0167-2681
Electronic ISSN 2328-7616
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 197
Pages 134-149
DOI https://doi.org/10.1016/j.jebo.2022.02.015
Keywords Charitable donations, Online search, News shocks
Public URL https://nottingham-repository.worktribe.com/output/41136488
Publisher URL https://www.sciencedirect.com/science/article/pii/S0167268122000622?via%3Dihub

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