Kemi Yekini
CSR Communication Research: A Theoretical-cum-methodological Perspective from Semiotics
Yekini, Kemi; Omoteso, K.; Adegbite, Emmanuel
Authors
K. Omoteso
EMMANUEL ADEGBITE EMMANUEL.ADEGBITE@NOTTINGHAM.AC.UK
Professor in Accounting and Corporate Governance
Abstract
Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is a lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies in this space have remained conflicting, unintegrated and sometimes overlapping. Drawing on semiotics – a linguistic-based theoretical and analytical tool, our paper explores an alternative perspective to evaluating the quality and reliability of sustainability reports. Our two-phased analysis employed the Greimas Canonical Narrative Schema and the Semiotic Square of Veridiction to draw meanings from the sustainability/CSR reports of selected UK FTSE100 companies. Our paper advances CSR communication research by introducing a theoretical-cum-methodological perspective which provides unique insights into how to evaluate the quality of CSR communication. In addition, we present a distinctive CSR Report Quality Model capable of guiding policy makers and firms in designing sustainability/CSR reporting standards. ABSTRACT Despite the proliferation of studies on corporate social responsibility (CSR)
Citation
Yekini, K., Omoteso, K., & Adegbite, E. (2021). CSR Communication Research: A Theoretical-cum-methodological Perspective from Semiotics. Business and Society, 60(4), 876–908. https://doi.org/10.1177/0007650319843623
Journal Article Type | Article |
---|---|
Acceptance Date | Jan 16, 2019 |
Online Publication Date | May 7, 2019 |
Publication Date | 2021-04 |
Deposit Date | Jan 22, 2019 |
Publicly Available Date | Jan 22, 2019 |
Print ISSN | 0007-6503 |
Electronic ISSN | 1552-4205 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 60 |
Issue | 4 |
Pages | 876–908 |
DOI | https://doi.org/10.1177/0007650319843623 |
Keywords | business and society; corporate reputation; corporate social responsibility (CSR); corporate transparency; sustainability |
Public URL | https://nottingham-repository.worktribe.com/output/1487797 |
Publisher URL | https://journals.sagepub.com/doi/abs/10.1177/0007650319843623 |
Contract Date | Jan 22, 2019 |
Files
CSR Communication
(817 Kb)
PDF
Downloadable Citations
About Repository@Nottingham
Administrator e-mail: discovery-access-systems@nottingham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search