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CSR Communication Research: A Theoretical-cum-methodological Perspective from Semiotics

Yekini, Kemi; Omoteso, K.; Adegbite, Emmanuel

Authors

Kemi Yekini

K. Omoteso

EMMANUEL ADEGBITE Emmanuel.Adegbite@nottingham.ac.uk
Professor in Accounting Andcorporate Governance



Abstract

Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is a lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies in this space have remained conflicting, unintegrated and sometimes overlapping. Drawing on semiotics – a linguistic-based theoretical and analytical tool, our paper explores an alternative perspective to evaluating the quality and reliability of sustainability reports. Our two-phased analysis employed the Greimas Canonical Narrative Schema and the Semiotic Square of Veridiction to draw meanings from the sustainability/CSR reports of selected UK FTSE100 companies. Our paper advances CSR communication research by introducing a theoretical-cum-methodological perspective which provides unique insights into how to evaluate the quality of CSR communication. In addition, we present a distinctive CSR Report Quality Model capable of guiding policy makers and firms in designing sustainability/CSR reporting standards. ABSTRACT Despite the proliferation of studies on corporate social responsibility (CSR)

Journal Article Type Article
Print ISSN 0007-6503
Publisher SAGE Publications (UK and US)
Peer Reviewed Peer Reviewed
APA6 Citation Yekini, K., Omoteso, K., & Adegbite, E. (in press). CSR Communication Research: A Theoretical-cum-methodological Perspective from Semiotics. Business and Society,
Keywords business and society; corporate reputation; corporate social responsibility (CSR); corporate transparency; sustainability

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