Social representations of marketing work: advertising workers and social media
(2019)
Journal Article
Cluley, R., & Green, W. (2019). Social representations of marketing work: advertising workers and social media. European Journal of Marketing, 53(5), 830-847. https://doi.org/10.1108/EJM-12-2016-0682
© 2019, Robert Cluley and William Green. Purpose: Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic data set of 17,553 mes... Read More about Social representations of marketing work: advertising workers and social media.